The Original Bed Co · UK ad account
September, in numbers
Three sales campaigns reported 97 website purchases and £74,823.03 in Meta-attributed purchase value from £5,935.14 of ad spend. This monthly view compares August and brings July–September into one reporting trend.
Scope: Prospecting – TOF, RT – BOF and Testing – TOF from the supplied September three-campaign CSV. Wider-account totals are outside these headline figures.
Campaign context · July–September 2026
The campaign context
Following purchase volume, attributed value and acquisition cost across three consistent campaign names.
Structure and reporting approach
The Original Bed Co’s UK Meta ad account is presented through three sales campaigns: Prospecting – TOF, RT – BOF and Testing – TOF. Their exported names suggest a structure spanning prospecting, retargeting and testing. This case study follows the reported purchase performance of that structure over three months.
The reporting keeps the same three-campaign scope each month and reads website purchases alongside attributed purchase value, spend, ROAS and cost per purchase. This shows whether higher reported value is accompanied by more purchases and how much ad spend sits behind the result.
Campaign roles are described from the exported names. Figures use each month’s matching three-campaign CSV; the source notes explain attribution and wider-account differences.
How the result developed
Prospecting led with 60 of 81 purchases. Combined reported ROAS was 9.83×, while Testing recorded five purchases. July provides the starting point for the monthly comparisons.
Testing rose from five to 18 purchases and from £3,043.00 to £15,952.00 in attributed purchase value. Its increase exceeded the declines in the other two campaigns, lifting the combined monthly value.
Prospecting and Retargeting both recorded more purchases than in August, while Testing retained 18. The combined result reached 97 purchases, 12.61× reported ROAS and £61.19 per purchase, with lower total spend.
September has 30 reporting days; July and August have 31 each. The September comparison includes daily averages for additive totals. These are Meta-attributed outcomes; the reports establish the result pattern, while individual audience, budget and creative decisions are outside the supplied evidence.
Reading the results
How the campaigns performed
Prospecting generated the largest attributed purchase value at £47,594.03, with 60 purchases and a 12.35× reported ROAS.
Testing recorded 18 purchases at £33.14 per purchase and the highest campaign ROAS in this view, 22.94×. Retargeting recorded 19 purchases at a 9.13× ROAS and £78.09 per purchase.
September’s combined result reflects larger reported contributions from Prospecting and Retargeting, with Testing retaining its August purchase count.
Common scale: 0–30×, matching August. Source: three-campaign export, 1–30 September 2026.
Campaign detail · GBP
The full breakdown
| Campaign | Spend | Purchases | Purchase value | ROAS | Cost / purchase |
|---|---|---|---|---|---|
| Prospecting – TOF | £3,854.85 | 60 | £47,594.03 | 12.35× | £64.25 |
| RT – BOF | £1,483.78 | 19 | £13,545.00 | 9.13× | £78.09 |
| Testing – TOF | £596.51 | 18 | £13,684.00 | 22.94× | £33.14 |
| Combined · 3 campaigns | £5,935.14 | 97 | £74,823.03 | 12.61× | £61.19 |
Purchase counts and purchase value are reported by Meta. Combined ROAS uses total purchase value divided by matching total spend; campaign ROAS values are not averaged.
Same three campaigns · August 31 days / September 30 days
August to September
Reported purchase value increased 9.82% while spend fell 4.36%. Purchases rose from 85 to 97, and combined cost per purchase fell 16.20% to £61.19.
| Metric | August · 31 days | September · 30 days | Change |
|---|---|---|---|
| Ad spend | £6,205.99 | £5,935.14 | −£270.85 · −4.36% |
| Website purchases | 85 | 97 | +12 · +14.12% |
| Attributed purchase value | £68,132.46 | £74,823.03 | +£6,690.57 · +9.82% |
| Combined reported ROAS | 10.98× | 12.61× | +14.83% relative |
| Cost per purchase | £73.01 | £61.19 | −£11.82 · −16.20% |
The table compares full-month totals. September has one fewer reporting day. Purchases per day rose from 2.74 to 3.23 (+17.92%), attributed purchase value per day rose 13.48%, and spend per day fell 1.18%. ROAS and cost per purchase are ratios and are not adjusted for month length.
Prospecting recorded more purchases
Purchases increased from 52 to 60, and attributed purchase value rose by £4,195.57 to £47,594.03. Reported ROAS increased from 10.75× to 12.35×.
Retargeting improved its reported result
Purchases increased from 15 to 19. Attributed purchase value rose by £4,763.00 to £13,545.00, and reported ROAS increased from 5.67× to 9.13×.
Testing retained 18 purchases
Attributed purchase value fell by £2,268.00, from £15,952.00 to £13,684.00. ROAS fell from 25.71× to 22.94×, while cost per purchase decreased from £34.47 to £33.14.
Prospecting and Retargeting’s increases exceeded Testing’s decline, producing the £6,690.57 rise in combined attributed purchase value. Percentage changes use unrounded totals and ratios. The exports do not establish the causes.
Three monthly exports · Consistent campaign scope
July–September at a glance
Across the three supplied monthly exports, September has the highest reported purchases, attributed purchase value and combined ROAS, with the lowest spend and cost per purchase.
| Metric | July 2026 | August 2026 | September 2026 |
|---|---|---|---|
| Reporting days | 31 | 31 | 30 |
| Ad spend | £6,084.24 | £6,205.99 | £5,935.14 |
| Website purchases | 81 | 85 | 97 |
| Attributed purchase value | £59,805.70 | £68,132.46 | £74,823.03 |
| Combined reported ROAS | 9.83× | 10.98× | 12.61× |
| Cost per purchase | £75.11 | £73.01 | £61.19 |
Each column covers its full reporting month and the same three campaign names. The source and attribution limitations on the individual month pages still apply. This is a three-month trend, not an annual report.
Original reporting · 1–30 September 2026
Evidence behind the numbers
The supplied Meta Ads Manager screenshots retain the September date range and all three campaign names across three horizontal views. Open any image to inspect it at full size.
Purchases, reach and cost
All three campaigns are visible: Testing reports 18 purchases, Retargeting 19 and Prospecting 60. Their displayed costs per purchase are £33.14, £78.09 and £64.25.
View full-size screenshot ↗
Spend and impressions
Testing, Retargeting and Prospecting show £596.51, £1,483.78 and £3,854.85 in spend. The footer contains wider-account totals.
View full-size screenshot ↗
Clicks and landing-page views
All-click totals are 1,156 for Testing, 1,386 for Retargeting and 7,898 for Prospecting. Landing-page views are 403, 519 and 2,384 respectively.
View full-size screenshot ↗Source, scope and attribution
Source: the supplied Meta Ads Manager three-campaign export for 1–30 September 2026, with the original September screenshots. August and July comparisons use each month’s matching three-campaign CSV. All monetary figures are in GBP.
Headline source: The-Original-Bed-Co-UK-Campaigns-1-Sep-2026-30-Sep-2026 (1).csv
Wider-account reconciliation: The-Original-Bed-Co-UK-Campaigns-1-Sep-2026-30-Sep-2026.csv
Attribution: Prospecting is exported with “Multiple attribution settings”. Retargeting and Testing use “7-day click, 1-day view or 1-day engaged view”. Those exported labels match the earlier monthly reports; Prospecting’s individual ad-set windows are not supplied.
Calculation: £74,823.03 ÷ £5,935.14 = 12.61× combined ROAS. £5,935.14 ÷ 97 = £61.19 combined cost per purchase. Attributed purchase value is not profit or independently verified incremental revenue.
The UK label identifies the ad account. Audience geography, personal responsibilities, creative decisions and the wider account’s other campaigns are outside the headline scope. July’s screenshot/export difference is explained on its report page.
The series so far
More purchases, stronger reported return
Across the supplied July–September exports, purchases rose from 81 to 97 and attributed purchase value rose 25.11%, while total spend fell 2.45%. Combined cost per purchase fell 18.54%. Each monthly report preserves its campaign breakdown, original screenshots and attribution notes.
These are full-month comparisons across 31, 31 and 30 days. The 14-month report for August 2025–September 2026 is also available.