The Original Bed Co · UK ad account
July, in numbers
A performance snapshot across three sales campaigns: Prospecting, Retargeting and Testing. The July export reports 81 website purchases and £59,805.70 in attributed purchase value from £6,084.24 of ad spend.
Scope: three sales campaigns from the latest July export. The campaign table is a July snapshot; the context section places it within the July–September series.
Campaign context · July–September 2026
The campaign context
Following purchase volume, attributed value and acquisition cost across three consistent campaign names.
Structure and reporting approach
The Original Bed Co’s UK Meta ad account is presented through three sales campaigns: Prospecting – TOF, RT – BOF and Testing – TOF. Their exported names suggest a structure spanning prospecting, retargeting and testing. This case study follows the reported purchase performance of that structure over three months.
The reporting keeps the same three-campaign scope each month and reads website purchases alongside attributed purchase value, spend, ROAS and cost per purchase. This shows whether higher reported value is accompanied by more purchases and how much ad spend sits behind the result.
Campaign roles are described from the exported names. Figures use each month’s matching three-campaign CSV; the source notes explain attribution and wider-account differences.
How the result developed
Prospecting led with 60 of 81 purchases. Combined reported ROAS was 9.83×, while Testing recorded five purchases. July provides the starting point for the monthly comparisons.
Testing rose from five to 18 purchases and from £3,043.00 to £15,952.00 in attributed purchase value. Its increase exceeded the declines in the other two campaigns, lifting the combined monthly value.
Prospecting and Retargeting both recorded more purchases than in August, while Testing retained 18. The combined result reached 97 purchases, 12.61× reported ROAS and £61.19 per purchase, with lower total spend.
September has 30 reporting days; July and August have 31 each. The September comparison includes daily averages for additive totals. These are Meta-attributed outcomes; the reports establish the result pattern, while individual audience, budget and creative decisions are outside the supplied evidence.
Reading the results
Where the returns came from
Prospecting reported the largest purchase value and the highest ROAS in this three-campaign view. It recorded 60 purchases at £66.11 per purchase.
Retargeting reported 16 purchases at an 8.11× ROAS. Testing reported five purchases at a 5.18× ROAS, providing a smaller sample for comparison.
Combined ROAS is calculated from total purchase value divided by total spend. Campaign ROAS figures are not averaged.
Common scale: 0–12×. Source: Meta Ads Manager export, 1–31 July 2026.
Campaign detail · GBP
The full breakdown
| Campaign | Spend | Purchases | Purchase value | ROAS | Cost / purchase |
|---|---|---|---|---|---|
| Prospecting – TOF | £3,966.41 | 60 | £44,352.00 | 11.18× | £66.11 |
| RT – BOF | £1,530.30 | 16 | £12,410.70 | 8.11× | £95.64 |
| Testing – TOF | £587.53 | 5 | £3,043.00 | 5.18× | £117.51 |
| Combined · 3 campaigns | £6,084.24 | 81 | £59,805.70 | 9.83× | £75.11 |
Purchase value and purchase counts are reported by Meta. Cost per purchase and ROAS are calculated using the matching spend in this export.
Original reporting · 1–31 July 2026
Evidence behind the numbers
The supplied Meta Ads Manager screenshots show the July date range and campaign names across three horizontal views. Open each image to inspect its columns at full size.
Purchases, reach and spend
Campaign-level website purchases, reach, frequency, cost per purchase and ad spend.
View full-size screenshot ↗
Impressions and clicks
Impressions, CPM, link clicks, CPC and click-through rate for the same July reporting period.
View full-size screenshot ↗
Landing-page views
The right-hand columns show landing-page views and their cost alongside click metrics.
View full-size screenshot ↗What this month tells us
Three observations
Prospecting led this view
It accounted for 60 of the 81 reported purchases and £44,352 of the attributed purchase value.
Returns varied by campaign
The reported ROAS ranged from 5.18× to 11.18×. These campaign totals establish a baseline for later monthly comparisons.
Testing needs more context
Five reported purchases are a small sample. Creative, audience and later-month results will help explain this campaign’s performance.
Source, scope and attribution
Source: the supplied Meta Ads Manager campaign export for 1–31 July 2026. It contains Prospecting – TOF, RT – BOF and Testing – TOF. All monetary figures are in GBP.
Attribution: Prospecting is exported with “Multiple attribution settings”. Retargeting and Testing are exported with “7-day click, 1-day view or 1-day engaged view”. The figures retain those reporting settings.
Calculation: £59,805.70 ÷ £6,084.24 = 9.83× combined ROAS. £6,084.24 ÷ 81 = £75.11 combined cost per purchase. ROAS represents attributed purchase value relative to spend; it is not profit or independently verified incremental revenue.
The UK label identifies the ad account. Audience geography and the wider account’s other campaigns are outside this export.
The series so far
More purchases, stronger reported return
Across the supplied July–September exports, purchases rose from 81 to 97 and attributed purchase value rose 25.11%, while total spend fell 2.45%. Combined cost per purchase fell 18.54%. Each monthly report preserves its campaign breakdown, original screenshots and attribution notes.
These are full-month comparisons across 31, 31 and 30 days. The 14-month report for August 2025–September 2026 is also available.