The Social Cut
Crafted content that doesn’t just look good — it performs. From scroll-stopping visuals to strategies that convert, here’s a selection of work I’ve done with brands looking to stand out — and scale up..
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Woven Moments – Celebrate Mother’s Day with Five Point Five
In this Mother’s Day campaign, Five Point Five invited mothers and daughters to share cherished moments in their signature handwoven sarees. The focus was on building a connection through personal storytelling by encouraging customers to share photos wearing Five Point Five sarees with their loved ones. These real, heartwarming moments were showcased on social media, fostering engagement and community spirit.
Midnight Muse
To launch their new cocktail collection, Amrta embraced the sophistication of after-hours fashion — think flowing silhouettes, luxe textures, and elevated detailing. The campaign blended golden hour photography with bold evening tones, highlighting pieces designed for statement nights and special celebrations.
Brand: Studio Olive Cer
At Studio Olive Cer, I led the end-to-end social media strategy — from planning and posting to design and performance tracking. As the in-house marketing manager, I created content that aligned with the brand’s earthy, minimal, and handcrafted aesthetic. This included original graphics, Instagram Reels, story layouts, and content calendars. The focus was on consistency, community building, and elevating the brand’s visual storytelling.
